Every ingredient, explained
If it's in the stick, it's on the label, and here's exactly why it's there. Swipe through.
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Kokum Butter
(Garcinia Indica Seed Butter)The reason this stick survives summer. Kokum butter melts just above skin temperature, so it stays firm in a hot car, gym bag or sunny bathroom. It conditions skin and has no scent of its own, so the essential oils come through clearly.
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Zinc Oxide
(Zinc Oxide)The workhorse. Zinc oxide tackles odour at the source rather than masking it, and it doesn't block your pores. It's a completely different mineral from aluminium.
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Sodium Bicarbonate
(Sodium Bicarbonate)Plain baking soda. Sweat itself barely smells; odour builds as it breaks down on the skin. Sodium bicarbonate is alkaline and helps neutralise that odour. One honest note: very sensitive skin can occasionally react, so patch test first.
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Arrowroot Powder
(Maranta Arundinacea Root Powder)Stops the stick feeling sticky. This fine plant powder soaks up surface moisture as you apply, so the balm goes on smooth and feels dry within seconds. No chalky residue.
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Coconut Oil
(Cocos Nucifera Oil)The main carrier. It gives the balm its smooth, even glide and conditions underarm skin every time you use it.
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Beeswax
(Cera Alba)Holds the whole stick together. It gives the firm push-up shape and a clean glide, and stops the stick going soft in a warm bag. It's also why Bloom isn't vegan.
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Cetyl Alcohol
(Cetyl Alcohol)Not the drying kind. A plant-derived fatty alcohol that behaves more like a butter, giving the balm a silky feel instead of a waxy drag.
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Vitamin E
(Tocopherol)A natural antioxidant that keeps the oils fresh from first swipe to last, and conditions the skin underneath.
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Scent: named in full
(Zest: Citrus Aurantium Dulcis Peel Oil · Citrus Aurantium Bergamia Peel Oil · Pogostemon Cablin Leaf Oil | Petal: Lavandula Angustifolia Oil · Pelargonium Graveolens Oil | Root: Cedrus Atlantica Bark Oil · Citrus Aurantium Bergamia Peel Oil · Piper Nigrum Fruit Oil)Zest: sweet orange, bergamot and patchouli. Petal: lavender and rose geranium. Root: Atlas cedarwood, bergamot and black pepper. Pure essential oils, every one named, no parfum. Naturally occurring allergens are declared on the label for each scent.
Your questions, answered
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What is Bloom Natural Deodorant Balm Stick?
Bloom Natural Deodorant Balm Stick by Audere Pure is an aluminium-free deodorant balm in a plastic-free push-up stick. Zinc oxide and sodium bicarbonate tackle odour, a kokum butter base stays firm in warm weather, and it comes in three unisex scents: Zest, Petal and Root. Every essential oil is named on the label, with no parfum.
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Does natural deodorant actually work?
It works differently from what you're used to. An antiperspirant uses aluminium to block sweat. Bloom Natural Deodorant doesn't. Zinc oxide and sodium bicarbonate tackle odour instead. Most people find it sees them through a normal day. On a longer or more active day, a quick reapply does the job.
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How do I switch from antiperspirant to natural deodorant?
When you stop blocking sweat, your underarms can take a couple of weeks to adjust, and some people notice a bit more odour in that time. Others sail through. Apply Bloom Natural Deodorant each morning to clean, dry skin, reapply midday if you need to, and give it a fortnight before you judge it.
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What's the difference between a deodorant and an antiperspirant?
A deodorant deals with smell. An antiperspirant reduces sweat, using aluminium salts to temporarily plug sweat ducts. Bloom Natural Deodorant is a deodorant: you sweat as normal, and it handles the odour. No aluminium.
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Will I still sweat with Bloom Natural Deodorant?
Yes, by design. Sweating is how your body controls its temperature. Bloom Natural Deodorant doesn't block it; it just helps with odour.
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What's a good first deodorant for kids?
Bloom Natural Deodorant is safety assessed from age 3, unisex and simple to use, which makes it a good first deodorant. Every ingredient is named, so you can check exactly what goes on your child's skin. It contains sodium bicarbonate, so patch test first if their skin is sensitive.
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Will the baking soda in Bloom Natural Deodorant irritate my skin?
It might, and we'd rather be honest. Sodium bicarbonate suits most people, but very sensitive underarms, especially straight after shaving, can occasionally react. If you've reacted to a bicarb deodorant before, patch test Bloom Natural Deodorant on your inner arm first and apply it to freshly rinsed, not freshly shaved, skin.
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How do I choose between the Bloom Natural Deodorant scents?
Pick by mood: they're all unisex. Zest (sweet orange, bergamot, patchouli) is bright and energising. Petal (lavender, rose geranium) is soft and calm. Root (Atlas cedarwood, bergamot, black pepper) is warm and woody. Not sure? Zest is the most popular Bloom Natural Deodorant scent and the easiest first choice.
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Is there alcohol in Bloom Natural Deodorant?
Only cetyl alcohol, which is a fatty alcohol, not a drying one. In Bloom Natural Deodorant it gives the balm a smooth, silky texture. There's no ethanol, no isopropyl alcohol and nothing that would strip your skin.
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Is Bloom Natural Deodorant vegan?
No. Bloom Natural Deodorant contains beeswax, which gives the stick its firm shape, so it isn't vegan.
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How long does a stick of Bloom Natural Deodorant last?
With daily use, a 65g stick of Bloom Natural Deodorant typically lasts 3 to 5 months. At £13.50, that's roughly 9 to 13p a day.
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Who makes Bloom Natural Deodorant Balm Stick?
Bloom Natural Deodorant Balm Stick is made by Audere Pure, an independent natural skincare brand founded by Audrey Hayes. Every batch is made by hand in small batches in the UK, and the formula has a full Cosmetic Product Safety Report (CPSR).