Behind the label
Hello, I’m Audrey.
I make every Audere Pure product myself, in small batches, in Berkshire — often to order, so what arrives at your door was made for you, not for a warehouse shelf.
We’ve done the worrying, so you don’t have to.
Why Audere Pure exists
Audere Pure began with two things happening at once in my life. My mum was diagnosed with cancer — and my two daughters were reaching the age where they were starting to ask me about skincare.
When someone you love is seriously ill, you find yourself questioning everything. And when I turned that questioning towards the products my girls were about to start using, I couldn’t get straight answers. Front labels promised gentleness; back labels carried one word — parfum — that can legally stand in for an entire undisclosed blend of ingredients. I wasn’t willing to guess on my daughters’ behalf.
So I started making things myself — simple, natural formulations built around ingredients chosen for what they actually do, with every single one named on the label. Friends asked for jars. Then their friends did. Audere Pure grew from there.
Today, every product is still handmade in small batches, tested with love by family and friends, and independently safety assessed under a UK Cosmetic Product Safety Report. And every scent we use is listed on the label by its botanical name — you will never find the word “parfum” on anything we make. Not because it’s a slogan, but because a label with nothing to hide is the whole point.
Nothing to hide
Our fragrance is on the label. Every scent is a pure essential oil, declared by its botanical name — so you always know exactly what’s on your skin, and your family’s.
Made to order
Small batches, blended when you order them. Your products arrive fresh, never after months in a warehouse — it’s a slower way to make skincare, and a better one.
Kind to skin barriers
Gentle, barrier-safe formulations for tweens, teens and adults alike. Every ingredient is there because it earns its place — no fillers, no harsh chemicals.
The Skin Lab
Skincare confidence starts young. The Skin Lab is our hands-on workshop and party experience for children and teens here in Berkshire — where the next generation learns what’s really in their skincare, and has a lot of fun doing it.
Explore The Skin LabGet to know us by what’s on the label
Start with our oil-to-milk cleansers, or read the thinking behind every formula in the Journal.