Journal

Choosing a first deodorant for your tween

Journal · Family 4 min read The short version: a tween needs a gentle deodorant, not a heavy-duty antiperspirant. Skip the aluminium and the hidden "parfum", look for a short...

What does parfum actually mean?

Journal · Transparency 3 min read The short version: "parfum" is a single legal word that can stand in for an entire undisclosed fragrance blend — dozens or even hundreds...

Why we don't use aluminium

Journal · Skin Science 3 min read The short version: most deodorants are really antiperspirants — they use aluminium salts to plug your sweat glands and stop you sweating. We...

Why we name every oil

Journal · Transparency By Audrey [surname], Founder of Audere Pure · 3 min read The short version: most skincare hides its scent under one word — "parfum" (sometimes listed as...

Why Magnesium?

Magnesium and sleep — Audere Pure Journal Magnesium Audere Pure Journal Magnesium and sleep —what I found out,and why I ended upmaking my own butter If you've ever struggled to...

Essential Oils vs Fragrance Oils

Essential Oils vs Fragrance Oils — Audere Pure Audere Pure · The Journal The scent is the ingredient.Here's what that actually means. By Audrey  ·  Founder  ·  Audere Pure, Berkshire...