{"title":"Face Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy a serum?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery step in a good skincare routine has a job to do. Cleansers refresh. Moisturisers nourish and protect. Serums target.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFormulated with a higher concentration of active ingredients and a texture designed to absorb quickly and deeply, a serum works alongside the rest of your routine to deliver something specific, whether that's renewal, hydration, or both. It's the step that lets you personalise your skincare to exactly what your skin needs right now.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eOur serums are different in two ways.\u003c\/strong\u003e Every ingredient is there for a reason. no fillers, no synthetics added to bulk out a formula. And they're made in small batches in Berkshire, often to order, so what arrives with you is genuinely fresh.\u003c\/p\u003e","products":[{"product_id":"the-bakuchiol-pure-renewal-oil","title":"Bakuchiol Pure Renewal Oil","description":"\u003cp\u003eSome skincare asks a lot of you. This doesn’t.\u003c\/p\u003e\n\u003cp\u003eEight ingredients — Rosehip, Argan, Jojoba, Squalane, Bakuchiol, Bisabolol, Frankincense and Helichrysum. Each one chosen for a clear reason. Nothing else.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is Bakuchiol — extracted from the seeds of the Psoralea Corylifolia plant, and clinically shown to deliver the same collagen-stimulating, cell-renewing results as retinol, without the photosensitivity, without the purging period, and without any restriction on when or how you use it. Morning or evening. Every skin type. Suitable during pregnancy.\u003c\/p\u003e\n\u003cp\u003eRosehip Oil brings regenerating richness. Argan delivers antioxidant protection. Jojoba — a wax ester that mirrors your skin’s own natural sebum — balances without clogging. Squalane, a skin-identical ingredient your body produces less of with age, gives the formula its silky, weightless feel.\u003c\/p\u003e\n\u003cp\u003eBisabolol calms any skin reactivity. Frankincense and Helichrysum — two of the most respected skin essential oils in the world — complete the ritual with a warm, grounding scent and centuries of skin renewal behind them.\u003c\/p\u003e\n\u003cp\u003eThis is what we mean by pure. Not just clean ingredients — but a clear purpose for every single one.\u003c\/p\u003e\n\u003cp\u003eKEY CLAIMS\u003c\/p\u003e\n\u003cp\u003e✓ Bakuchiol at full strength \u003cbr\u003e✓ Retinol alternative — no photosensitivity, no purging\u003cbr\u003e✓ Suitable during pregnancy and breastfeeding\u003cbr\u003e✓ Morning or evening\u003cbr\u003e✓ 8 ingredients — nothing unnecessary\u003cbr\u003e✓ No water, no preservatives\u003cbr\u003e✓ All skin types including sensitive\u003cbr\u003e✓ Adults 18+\u003cbr\u003e✓ Vegan\u003c\/p\u003e\n\u003cp\u003eHOW TO USE\u003c\/p\u003e\n\u003cp\u003eWarm 3–5 drops between your palms. Press gently onto cleansed face and neck. Use morning, evening, or both. No SPF and we always recommend SPF during the day.\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS\u003c\/p\u003e\n\u003cp\u003eRosa Canina Seed Oil*, Argania Spinosa Kernel Oil, Simmondsia Chinensis Seed Oil, Squalane, Bakuchiol, Bisabolol, Boswellia Carterii Oil, Helichrysum Italicum Oil\u003c\/p\u003e\n\u003cp\u003e*Organic\u003c\/p\u003e\n\u003cp\u003eABOUT BAKUCHIOL\u003c\/p\u003e\n\u003cp\u003eBakuchiol is extracted from the seeds of the Psoralea Corylifolia plant — used in Ayurvedic medicine for centuries. In clinical studies it has been shown to stimulate collagen production, support cell turnover, and reduce the appearance of fine lines and pigmentation.\u003c\/p\u003e\n\u003cp\u003eUnlike retinol, Bakuchiol is not a retinoid. No photosensitivity — use morning or evening. No purging. No peeling. And no pregnancy restriction, making it one of the very few truly active ingredients that is safe to use at every stage of life.\u003c\/p\u003e","brand":"Audere Pure","offers":[{"title":"30ML","offer_id":53518061109589,"sku":"AP-BK-30","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/5105\/3909\/files\/333E7FF5-1134-4961-936C-FC3692AE0BAF.png?v=1774077066"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/5105\/3909\/collections\/audere-pure-lifestyle-sage-green-top.png?v=1780734493","url":"https:\/\/auderepure.com\/collections\/face-serums.oembed","provider":"Audere Pure","version":"1.0","type":"link"}